About Arthur

Dr. Arthur Cassidy is a well established Social Media and Celebrity Psychologist who has made a dynamic and energetic impact to contemporary television programmes by bringing a fresh insight into evidence based psychological aspects of a wide range of topics on human behaviour seen in today’s terrestrial channels. His psychological expertise and warm personality is constantly sought after by television executives, researchers and producers for high profile reality shows and serious documentaries.

Arthur is a highly qualified British psychologist with degrees in Social and Political Science, Experimental and Health Psychology together with specialist research interests in the scientific study of personality and Identities online and offline. He holds honours degrees from the University of Ulster, and his Post Graduate research Doctorate from the Queens University of Belfast. Dr.Arthur Cassidy is a Chartered Psychologist and an Associate Fellow of the British Psychological Society. Arthur has taught lectured and examined in various specialities within psychology in Universities and was a visiting Lecturer to the Hong Kong Polytechnic.

With a strong drama and musical background Arthur is a trained singer and instrumentalist, and can bring his musical training and experience into the preparation of contestants for reality TV and other talent shows as a voice coach. As a television psychologist Arthur can deal with the following areas of expertise.

• Programme risks, contributor risks, media exposure, dealing with criticism from press,magazines and all other forms of social media, media career development post screen exposure, coping with media stress and lifestyles.

• Pre- screening and selection of appropriate contestants for effective screen performance, media ethics, treatment of participants in television shows, Ofcom ethical guidelines analysis and evaluation.

• As a specialist contributor and presenter on Cyberbullying, Deception in Online dating styles, Cyber self - harm, Internet Trolls, Personality assessment and evaluation, Internet addictions, Social media related Depression and Anxiety issues, Political interviewing and analysis, Politicians personality assessment, Media Violence, Group dynamics assessment & personality evaluation for TV Press and Periodical magazines.

• Arthur also advises television and radio producers on the following: Selection of the most appropriate psychological angles and approaches in show production

• The impact of news content to audience and audience reaction.

• Facebook phishing and personality traits, Vlogging and Blogging behaviours.

• Consulting with TV producers and Executives and advising on the psychological effects of studio discussions, News programmes, Reality TV shows, Documentaries could have on viewer’s mental health.

• By using psychologists who are members of the British Psychological Society, production companies can be assured the expert they are utilising has in-depth training and qualifications in psychology and has signed up to a set of Member Conduct Rules.

Generating ideas

• As the expert in their area, psychologists are in a position to offer the very latest insights and ideas. If they are approached early in the process (rather than when a programme has already been commissioned or is in production) they may be able to suggest different angles or inspiration.

• It is also important to involve psychologists at the beginning of the process so they can advise production companies whether or not the programme idea is supported by evidence. Psychologists use evidence to underpin everything they do, so problems occur if they are asked to be part of programme that is based on an assumption that the evidence does not support.

• Involving a psychologist early in the process also helps to flag up any potential problem areas, including ethical implications, before too much time is invested in a project.

Research and advice

• Psychologists can also be involved in more in-depth research, citing studies or theories that may be of use. They can also offer suggestions as to how tasks might be carried out or environments might be changed to make them more accessible or suitable for television.

Selection and screening of participants

Psychologists like Arthur and more specifically clinical or counselling psychologists, are able to assess the mental well being of people who could potentially become involved in television programmes. They carry out clinical assessment using methods including psychological tests, interviews and direct observation of behaviour.

On-camera support

• Exactly the same role as above can be filled by the psychologist who appears on-camera as the psychologist who is involved behind the scenes. The on-camera psychologist will ensure the well-being of participants although the on-camera psychologist's actions will of course be filmed. However, there are times when it is necessary to have a separation between what is said to a psychologist in public (on-camera) and what is said in private (off-camera).


• Psychology is the study of the mind and behaviour so it covers more or less everything we do in everyday life. Therefore, psychologists are often able to provide psychological insights into every day behaviours and thought processes. They can analyse footage or be interviewed as a 'talking head' However, psychologists specialise in particular areas of psychology when they undertake their postgraduate qualifications and training so are not qualified to talk in-depth about all areas.


• While psychologists are respected academics or practitioners they are also very enthusiastic about their subject and so can make great presenters. This is helped by the fact that most are used to presenting psychology in a non-scientific way meaning they can make it accessible to television audiences.

• It is unlikely that a psychologist will want to be involved in presenting a programme if they have been involved in selection or are offering support.

Ethical guidelines

• To help production companies understand the ethical implications for psychologists the Society has produced a set of guidelines:

Arthur is currently working across a wide variety of media platforms. He has previous extensive experience as a regular specialist contributor to BBC1, ITV, Channel 4, SKY Atlantic and both Radio 4, Radio 5 Live, The Chrissy B Show and LBC, Al-Jazeera London. Accomplished and highly informative engaging contributor on a broad range of topics and shows including : Big Brothers Big Brain , I'm a Celebrity Get Me Out of Here Now, The Devils Dinner Party, This Morning, and UTV Live besides RTE Productions.

Arthur is available to production companies and terrestrial channels for either appearances,, presenting cutting edge research on specialist topics mentioned previously, as an adviser on programme planning utilizing Ofcom Broadcasting Guidelines, and he is also a sought after Motivational speaker and Life coach.